Every fitness company calls themselves innovative. But what does that mean? Freemotion proved it by taking a fresh look at their brand interactions from top to bottom. As their new identity took shape, I worked with Struck to create a modern UI to tell their in-depth product stories to help educate their audience. We also wanted to inspire their users with progressive use of typography, photography and color. All buttoned up with a super accessible, compact navigation that works flawlessly across all devices.
REL decided to make subwoofer you’re not afraid to display in your living room - before that was a thing. You won’t find a more elegant looking, powerful sounding subwoofer on the market. TMBR and I teamed up to create a site that delivered on that commitment. With a layered content approach, the layout is a flexible system of modern and unique content blocks with a bold use of color with stylish product and lifestyle photography. The UX hierarchy focuses the overall user path so people can find the content they want, when they want it.
Get outside and have fun doing it with people you care about. That also sums up the experience I had with TMBR while creating the new digital experience for Wilderness Adventures. While our playful and energetic creative was a major leap forward, the real hero is the streamlined trip finder tools and the in-depth look at destinations and adventures - and the kids sharing them.
Oregon Natural Desert Association
I love finding projects where I can help good people make real change in our communities and the world around us. Oregon Natural Desert Association encourages people to get to know the desert and to take steps to conserve these public lands. I worked with TMBR to design a unique UI to tell their many stories and inspire the public to get involved. I learned a ton about what’s going on in my backyard and met some very good people along the way.