On the same page from day one.
Small ski town in NW Colorado. Serious dirtbags committed to sharing their experiences and ideas of what makes good gear good. Always taking the steeper path to product development and jamming new ideas into every new product with honest craftsmanship and attention to detail. I like all that. And respect the hell out of it. But how do you tell that story? You just tell it. Keep it simple. Create some visual hierarchy and let the experiences and products speak for themselves. Revamp their brand typography. Expand their color palette. Push the technology platform to the limit. Improve the overall user experience with a compact navigation. Blend product experiences with product education. Be honest.
When you decide to throw a few hard earned bucks down to make life more comfortable and less life threatening in the backcountry, you might want to do some research. Detailed product photography, product videos, specs, features, materials, extensive reviews, recommended products. There’s a lot to take in - and it’s the focus of the site. It’s really about layering content to make sure when the audience wants it, it’s readily available - and making sure it looks great and well-marked along the way. Just like your favorite trail.
Balance deep product stories with authentic experiences.
The folks at Big Agnes get after it. And by their very nature, attract other folks who get after it. When you get after it, good stories happen. We’re lucky to have engaging content, incredible photographers and a platform to share these stories throughout the site to let the audience to come into contact unique Ambassadors/Athletes, amazing stories from all parts of the backcountry and a different perspective on business and building the best gear in the industry.
With so many of us spending so much time on our small screens, it seems like a complete given these days that every site woks flawlessly across every device and every browser on every platform - but a lot of deliberate work goes into that. It isn’t fun, but it makes the experience just as engaging and worthwhile on your small screen commuting to the office as it is curled up on the couch with your old ass laptop.